Social Media and Public Relations Executive – Job Description

We are seeking a dynamic and creative Social Media and Public Relations Executive to join our marketing and communications team. This role is responsible for managing the company’s online presence, building strong relationships with the media, and executing public relations strategies that enhance brand visibility and engagement. The ideal candidate is highly organized, tech-savvy, and has excellent communication skills to effectively convey the company’s message to various audiences.

Key Responsibilities

Social Media Management

• Develop and implement social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.

• Create, curate, and schedule engaging content including posts, graphics, videos, and campaigns that align with the company’s brand voice.

• Monitor social media channels for engagement, respond to queries, and manage online communities.

• Analyze social media performance metrics and provide insights to optimize engagement, reach, and ROI.

Public Relations & Media Relations

• Build and maintain strong relationships with journalists, bloggers, and media outlets.

• Draft press releases, media advisories, and official statements.

• Coordinate media coverage, interviews, and press conferences.

• Monitor media coverage and report on PR campaign effectiveness.

Content Creation & Communication

• Collaborate with internal teams to develop marketing and communications materials.

• Ensure consistent brand messaging across all digital and offline platforms.

• Assist in producing newsletters, brochures, blog posts, and multimedia content.

• Stay up-to-date with industry trends, best practices, and emerging platforms.

Campaign Planning & Strategy

• Plan and execute marketing campaigns, product launches, and events that enhance brand awareness.

• Track campaign performance and provide reports on engagement, reach, and overall effectiveness.

• Identify opportunities for partnerships, influencer collaborations, and community engagement.

Crisis Management & Reputation Building

• Assist in managing brand reputation and respond promptly to online or media-related issues.

• Provide strategic communication support during crises to protect the company’s image.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

• 2–5 years of experience in social media management, PR, or digital marketing.

• Strong written and verbal communication skills.

• Proficiency with social media platforms, analytics tools, and content management systems.

• Creative thinking and attention to detail.

• Ability to manage multiple projects and meet deadlines.

Preferred

• Experience in corporate PR, media relations, or brand management.

• Knowledge of SEO, SEM, and social media advertising.

• Graphic design or video editing skills (Adobe Suite or Canva).

• Experience with influencer marketing and campaign reporting tools.

Key Competencies

• Excellent communication and interpersonal skills

• Creativity and storytelling ability

• Analytical thinking and problem-solving

• Time management and organizational skills

• Adaptability and flexibility in a fast-paced environment

• Collaboration and teamwork

• Strong understanding of digital marketing trends

Work Environment

• Office-based role with some remote flexibility depending on company policy.

• Occasional travel may be required for events, campaigns, or media engagements.

• Fast-paced, collaborative environment with multiple simultaneous projects.

Wage / Salary Description (USA)

• Annual Salary Range: $50,000 – $75,000, depending on experience and company size

• Senior or specialized roles: $75,000 – $100,000+

• Hourly Rate (for part-time/flexible roles): $25 – $45/hour

• Typical Benefits:

  • Health, dental, and vision insurance

  • Paid time off and holidays

  • Professional development and training

  • Performance bonuses or incentives

  • Flexible working arrangements

Why Join Us?

As a Social Media and Public Relations Executive, you will play a key role in shaping the company’s brand image and online presence. This is an exciting opportunity for a creative professional who loves digital storytelling, engaging with audiences, and building meaningful media relationships.

Apply Today!

If you are passionate about social media, communications, and public relations, apply now to become our Social Media and Public Relations Executive and help us grow our brand visibility and influence.